Sky Sports' seven channels are to be offered via Sky's budget internet service NOW TV on a weekly pass.
The £10.99 for seven days offer will be available from NOW from Thursday ahead of the new Premier League season which kicks off on Saturday.
24-hour day passes will also be available at the new price of £6.99. Both the week and day pass prices will be available for a limited time only until November.
NOW TV can be accessed via its website, via tablet apps or by connecting a budget NOW TV box to a TV.
As well as Sky Sports, it also offers subscription services such as Sky Movies and selected Sky entertainment services as well as free on-demand services such as BBC I-Player and ITV Player.
BBC Sport also offers its free app via NOW TV.